Need to Know - What is ASO?

App Store Optimization is just like Search Engine Optimization. When SEO is step up for websites, ASO is raised for mobile app. It is the mechanism to enhance the clarity of a mobile app in an app store. In app store search results, your application is on one level up to another’s, means it’s more visible to empower customers.

Now a days, people are accessing more and more wireless bandwidth to manage their tasks. We can manage m-commerce, m-banking, m-payments with the usage of various applications. Share messages through social media applications. In short mobile phones and applications are the primary part of this century. The goal of the app store optimization is to ride more traffic to your app’s page in the app store, so searchers will be able to take a specific action.

The ASO process requires a basic understanding of your targeted customers for optimization, which includes keywords to find apps similar to yours.

Why App Store Optimization is Beneficial?

Most of the users find apps by searching in the app stores. Your app improves marketing strategy for mobile apps and games. There are many reasons to for app store optimization like, it always get discovered by Relevant users, increasing organic downloads, cut user acquisition cost, increasing user bases worldwide, maximize visibility, improve search rankings. If you monetize your app in any way, App store optimization will benefit you in terms of an increased revenue from any extra downloads been received by you. Here are some benefits, which will important for ASO,

• Improve discoverability in the App Stores:
  The app must be discoverable, if it’s not visible by search then user won’t be able to find and download it. To achieve deserving app success the app should be discoverable.
• Relevant Users:
  It is not only enough the app to be founded but also it should be founded by the relevant users, who are really in search and in need of such app. Optimization get one to the right users with matching the app to relevant keywords. These are the search terms people will use to find the app.
• Organic Downloads:
  To achieve a long term success in such competitive environment an ASO strategy is useful. It is important because whenever a user search for the relevant app there should be your app visible in the search.
• Global user base:
  By making your app available in other languages through an App Store Optimization process, you can get users from all over the world to discover the app. ASO can help you take the app in global market.
  
  

Strategies of App store Optimization

1. User Proper Keywords:
   To help find better results with search queries, eloquent and precise keywords should be used while accessing the app subtitles. Replicated and similar keywords are not advisable which are already used in app name or app keyword field, because they will only be considered once.
2. Optimization for browsing and search:
   It is advisable to use the keywords in the app name up to 30 characters, which should be creative enough when the app is being searched and if there are number of results in search results with the same keywords one must reconsider the keywords for the app. Now comes the next part which is the short brief of the app which should encourage the user to come and see the visual and comprehensive description which leads in boosting conversion rate and increasing the installs with the same traffic.
3. Keeping track and overseeing:
   The needs and demands and motives of the apps are fluctuative, so do the app stores gets change accordingly. One should keep track and monitor app keywords witch are not performing well according to the current situation of the app market, and feed more efficient words removing underperformed words. Taking care of users of the app regarding what they need and interacting with them over certain platform would make best user satisfied experience as well monitoring over the competitor’s improvisation throughout the time would give and advantage too.
4. Optical demonstration with Visual effects:
   The demonstration of the app with screen shots and putting video in the description would improve in conversion rate and installs as also affect the ranking.
5. Researching the Competition:
   An app’s relative position in the market determines whether the app’s ranking is above or below average app market rankings. The fundamental basis of ranking above average ranking in the long run is sustainable competitive advantage. Factors to be considered while putting an app over the markets are,
   - number of competitors,
   - consistent updation of similar apps
   - popular category ranks

Conclusion: 

Mobile apps are becoming more common in now a days and the application Store is filled with millions of options. Optimize your app store rate and increase the conversion rate. It is the way to sticking out your app from the crowd and make it solid by your marketing fundamentals. Make your Mobile application be unique for the one level up competition.

Contact us today to grow your mobile app visibility within the app stores at info@bloomitech.com.